03 • INNOVATION PILOT
RED RAY
WATERSPORTS.
Pantai Cenang, Langkawi — a real operator used to demonstrate how MYBLUEWATER can improve tourist preparation before they reach the booth.
THE PILOT
Why Red Ray?
MYBLUEWATER uses Red Ray Watersports as a practical innovation example. The purpose is not to replace the operator's own booking system, but to show how tourist information, preparation and safety guidance can be integrated into one clearer digital journey before guests arrive.
RED RAY IN ACTION
A real operator. A clearer digital experience.
Booth, jet ski and parasailing visuals help connect the innovation to the actual guest experience.
INNOVATION CASE STUDY
From booth-first to prepared-before-arrival.
The innovation focuses on reducing repeated questions, improving preparation and making safety information easier to access before the activity begins.
- Guest arrives at booth
- Asks what to bring and wear
- Asks about booking, timing or transport
- Receives safety information on-site
- Prepares equipment
- Begins activity
- Open one preparation page
- Read operator-specific Q&A
- Understand arrival time and belongings
- Review safety guidance before arrival
- Scan QR to book directly with Red Ray
- Arrive more prepared for the activity
DIRECT BOOKING
Ready to ride?
Scan and book with Red Ray.
MYBLUEWATER keeps the operator's original booking channel. The QR simply takes the guest directly to the official Red Ray Watersports website.
Location: Cenang Beach, Langkawi
Activities: Beach watersports, parasailing, banana boat & fun ride, island hopping and jet ski tours.
SCAN TO BOOKRed Ray Watersports booking accessUse your phone camera, or tap the QR on desktop to open the same link.THE DIGITAL JOURNEY
Information first. Booking second. Experience better.
PREPARE
Read the Q&A before leaving the hotel.
CHECK
Understand timing, attire, belongings and safety.
BOOK
Scan the QR and continue on Red Ray's official website.
ARRIVE
Reach the booth earlier and more prepared.
EXPERIENCE
Spend less time figuring things out and more time enjoying the activity.
THE CORE INNOVATION